Senior Director, Marketing Operations

For our client, we are seeking a Senior Director, Marketing Operations to join the team of a leader in the Information Technology space.

This is a senior leadership role focused on shaping and scaling the marketing operations function, with direct ownership of funnel strategy, planning, and performance management. The role partners closely with demand generation, sales, and executive leadership to turn company strategy into measurable operating plans. You will lead the systems, processes, and analytics that improve conversion, visibility, and decision-making across the lead-to-opportunity funnel.

Location: Remote

Compensation: $160,000 – $200,000 annually

Responsibilities

• Set top-of-funnel strategy in collaboration with demand generation and sales teams.
• Own annual and quarterly marketing planning related to the funnel, including budget reviews.
• Translate company strategy into a clear top-of-funnel operating plan with defined goals and metrics.
• Build business cases for investment decisions using funnel economics and conversion benchmarks.
• Manage the marketing technology stack for lead-to-opportunity processes.
• Design and optimize the lead-to-opportunity process for seamless transitions between teams.
• Conduct regular funnel inspections and performance reporting for executive leadership.

Qualifications

• 10+ years in Marketing Operations or related fields, with 3+ years in senior leadership roles.
• Proven strategic funnel ownership with a focus on targets and conversion strategies.
• Hands-on experience with marketing automation platforms such as Marketo or HubSpot and CRM integration with Salesforce.
• Experience implementing AI technologies to enhance productivity and workflows.
• Demonstrated ability to present funnel performance and planning materials to executives.
• Experience managing senior managers or directors, including remote teams in data operations.
• Strong analytical skills with expertise in funnel metrics and reporting.
• Experience in companies scaling toward IPO or public companies is a plus.
• Bachelor's degree required; MBA preferred.

Benefits

• Competitive salaries and meaningful bonus program.
• Healthcare insurance and pension/retirement matching.
• Comprehensive life insurance and employee assistance program.
• Generous time off plans and paid company holidays.

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.